In ancient times, networking and relationship building were essential for survival, trade, and societal advancement, though the methods and practices differed significantly from today's digital and globalized approaches. 

Mesopotamians, the Romans and the Greeks have long built vast trade networks across the Middle East, Asia, and Africa. And also with the famous Silk Road merchants and diplomats built vast networks along these trade routes, facilitating not just the exchange of goods but also ideas and culture back then.

In today’s fast-paced world, where time seems to fly, networking and relationship building remain fundamental aspects of modern society too similarly with the past. Building strong relationships with customers is crucial for long-term success, and many books on sales and customer service offer valuable insights into how to effectively nurture these connections.

Relationship building is much inclined towards building emotional connections from another motivator and author Simon Sinek, his book ‘Start with Why’ mentions that people make decisions based on emotions, not just logic. Customers are more likely to build a long-term relationship with your brand when they connect with your “why”—the core mission and values that drive your business. So be consistent with your brand message, and make sure your actions reflect the values you communicate.

From the view of Gary-Vee (Gary Vaynerchuck) a famous author and internet personality he is a believer in the Thank You Economy. In today’s digital age, personalization is a powerful tool. Customers want to feel special, and one-size-fits-all approaches don’t cut it anymore. Use customer data to customize your interactions and offerings and tailor your communication. At PropNex, personalized festival greetings are easily done at the tip of your fingertips to each of your customers for every celebrated festival in town. They feel like they are appreciated and connected by such simple gestures.

How to build valuable relationships through networking? Relationships are crucial for your business. Set clear networking goals, research and identify key contacts and attend networking events. Physical meets and the face to face are non negotiable at this time and age, where a customer can put a face to a name.

In Malaysia there are many available platforms in town for networking, for starters in this industry is The Malaysia Institute of Estate Agents (MIEA). An official professional body representing real estate agents and negotiators in Malaysia. Beyond offering training programs, seminars, and workshops whereby you get a chance to meet other peers, MIEA plays a pivotal role in upholding industry standards, ensuring that its members stay updated on legal matters, industry changes, and best practices.

Business Network International (BNI) is also another, founded in 1985 it is a global networking organization focused on building strong, lasting relationships among members who meet regularly to exchange business referrals and support each other’s growth. It has a chapter in Malaysia and it is existing in over 70 countries. 

If you're an individual aged 18 to 40 looking to build leadership skills and join a community of like-minded leaders dedicated to service and fostering international cooperation, consider Junior Chamber International (JCI) or Vistage Malaysia. JCI offers leadership development opportunities that empower young people to drive positive change in their communities and professional fields. Whereas Vistage is a community of business leaders that provides mentorship, coaching, and peer-to-peer networking opportunities.

It is also beneficial for one to have an online LinkedIn Malaysia account, to build network. A professional networking platform ideal for connecting with industry leaders, potential clients, and partners in Malaysia and beyond.

Additionally, these Organizations organize events, conferences, and networking gatherings, providing ample opportunities for professionals and investors to connect, collaborate, and build meaningful relationships. These initiatives foster an environment for continuous learning and industry growth.

One of the rules for building lasting relationships is to offer one’s value, before asking for anything in return. This is the rule of making and building good relationships as this gesture of goodwill and without expectations will lead to a potential connection and friendship.

Ready to grow your network and build lasting relationships in real estate? Let’s connect, collaborate, and create success together—with PropNex branches across Klang Valley, Penang, Johor Bahru, and East Malaysia (Sabah & Sarawak), we’re here to support you wherever you are!

Happy Networking!